Total Experience Design

Paul Dawson in Breakers H on Monday at 2:00 PM

Your Mission: We need great creative ideas, we need them implemented, and we need to make customers love them, all in the space of six months. You have zero budget. Go! Under huge pressure to innovate, how do you get people to buy in to your ideas and then actually get them done? How do you avoid getting side-tracked by blue-sky thinking whilst delivering a project to time and budget yet still realize the ambitions we set in that blue-sky thinking? How do you even justify doing 'something different' or focusing on Experience in the first place? See how to get Experience-based innovation going, how to get it to flourish, how to define its success factors and measure the "Return on Experience".

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  • Hello all. It's Paul!

    Ok, I'm back. I love MIX, and I love talking about the opportunities we all face and some of the how-to's. Thanks for all the comments, feedback and so on for the last two years. It means a lot!

    I'm Experience Director at EMC Consulting which some of you may have known as Conchango in the UK. We still work with great brands like Virgin Atlantic, Tesco, Barclays and others.

    What to expect in this session? I think they censored my title this year - it was slightly more racy than my first in '08 "Virgins, Spaceships & Hobnailed Boots" so I'm not surprised... but hey, it will still be an entertaining romp by any other name! We'll see what else we can get away with eh? :)

    Questions, requests, and all sorts of stuff like that most hugely welcome. I'm on paul.dawson (at) emc.com or on Twitter @poleydee

    See you in Vegas!

  • Dave Goodman (gravatar)

    Dave Goodman said
    Dec 16 2009

    will you be talking about how to be creative? the creative process? roadblocks to creativity?

  • Matthew Bagwell (gravatar)

    Matthew Bagwell said
    Jan 14 2010

    I am not sure whether Paul will cover these areas, he seems focused on ensuring the creativity is valued, before and after whatever it drives is implemented. This has to be at the heart of much of what we do as interactive and experience consultants so that upfront promises are perceived to be being delivered , affording more innovation.

    But your questions are interesting David and suggest you'd attend a session on the nature of creativity?

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